Therefore, that information is unavailable for most Encyclopedia.com content. Upcoming Entrepreneur birthdays. no architect drew the plan. Clergyman, activist, author [2] In 1922, the company was reorganized as Atlanta Life Insurance Company, and became one of five African-American insurance companies at the time to achieve legal reserve status. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. letter-spacing:0.7px; Twice Herndon's businesses were destroyed by fire: once in 1896 after a gas stove across the street from the Markham ignited its building and leveled the hotel, and again in 1902 when his new place on Marietta Street ignited in a fire that destroyed an entire city block. Year Erected: 2017. Alonzo Herndon was born in Georgia. 'https://connect.facebook.net/en_US/fbevents.js'); font-size:14px; The legacy of Alonzo Herndon (b. [1] Herndon was a successful entrepreneur who made significant contributions to the civil rights of African-Americans as well as their continued higher education after high school. content:'Main Menu'; document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); 15 Rare Black History Facts Youve Never Heard. Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. Henderson, Alexa. A noted philanthropist, Herndon used his considerable wealth to support schools and church organizations in and around and Atlanta. Alonzo Herndon. As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at. .magazine-box header.header-style-one #main-menu-wrapper, After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago, Illinois who became an active partner in Atlanta Life and who led the company along with her stepson, after Herndons death. color:#f4c85e; margin: ; 64. .flex-slider.button-three .read-more.read-more-slider a:hover{ His holdings eventually came to include more than 100 residential and commercial properties. He went to Jonesboro, Clayton County on foot. Alonzo Franklin Herndon (June 26, 1858 Walton County, Georgia July 21, 1927) was an African-American entrepreneur and businessman in Atlanta, Georgia. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. Herndons barbershop expanded to three shops, attracting Black Atlantas elite. Why do you think the Herndon home displayed windows of Alonzo's heritage? .navigation ul .current-menu-item > a, .navigation ul li a:hover{ } Nia Long Sparks Consent Debate Over 30-Year-Old Boyfriend As A Teen, INTERVIEW: Pastor Deitrick Haddon Responds To Christian Outrage Aimed At Beyonc And 'Satanic' GRAMMYs, Twitter Clowns Lori Harvey & Damson Idris Red Carpet Debut, Black Love: 12 Sexy Black Celebrity Couples, Amanda Seales Show 'LL Cool J Better Call Maury' | EPISODE 56, Black Driver Shot By Police While Sleeping In Grandmas Driveway, Bodycam Video Shows, Ben Stein Misses Aunt Jemima, The Large African American Woman Making Pancakes, Twitters Outraged, Will Smith Is Finally Making Jokes About Slapping Chris Rock, Twitter Salutes. color:#ddd; .content .standard-layout .post.format-standard .post-img{ His funeral was an extraordinary event in the city, and Atlanta Life's Memphis chief, George W. Lee, was one of a lengthy list of eulogists who paid tribute to the company founder. In New Georgia Encyclopedia. A 1916 reorganization made Herndon's company a shareholder-owned one, but he held the majority of stock. 1. The young Herndon was one of 25 slaves owned by his father, who "Alonzo Herndon." Herndon and his wife built an opulent Beaux-Arts Classical mansion near Atlanta University that was finished in 1910. background: #f4c85e; Subscribe to ournews alerts here, follow uson Twitterand like us onFacebook. . In 1905, his property holdings were valued at nearly $325,000. }} 1925. ." } margin: ; } Get facts about Alan Sugar here. HERNDON HOME. Read more Reading age 8 - 10 years Print length 28 pages Language English Grade level 3 - 4 Dimensions Here are some interesting facts about him for you: Herndon was born on 26 June 1858 in Walton County, Georgia. Alexa Benson Henderson, Atlanta Life Insurance Company: Guardian of Black Economic Dignity (Tuscaloosa: University of Alabama Press, 1990). His father was Frank Herndon, the white farmer to whose Social Circle, Georgia land Sophenie was restricted. } Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. .footer-wrapper .footer-copyright{ He was considered. line-height:22px; According to the Atlanta Journal, Herndon and his all-Black barbering staff were known from Richmond all the way to Mobile as the best barbers in the South. Following the racial practices of the era, the Black barbers served an exclusively white clientele composed of the citys leading lawyers, judges, politicians, and businessmen. }body,p{ background:#f4c85e; The move was a success and Herndon became the premier barber among Atlantas rich and powerful. 2. Encyclopedia of World Biography. } Later, Herndon opened up his first barbershop in Jonesboro, Georgia. Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. Holla:CJ@AtlantaFi.com. Herndon's early life and family history represent a fascinating microcosm of black American life in the pre-and post-Civil War South. After Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. Web site: http://www.cigna.com Notify me of follow-up comments by email. Alonzo is originated from United States. .simplesocialbuttons.simplesocialbuttons_inline .ssb-fb-like { At that time, he was 7 years old. Atlanta, GA 30318 Birthdate: November 08, 1866. Father of Larry Herndon; Roy V Herndon and Ora Herndon. Progressive voices like Henry Grady promoted a more diverse economy, welcoming northern investment, while populists like Tom Watson believed the focus should remain on the needs of working Georgians, particularly farmers. He incorporated it as the Atlanta Mutual Insurance Association. background:#111; Herndon married Adrienne McNeil in 1893, a professor at Atlanta University, one of the many institutions he supported. "Significantly, Alonzo chose field labor rather than barbering to depict his critical path to success." 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. Later, in 1905, he joined WE.B. border: 1px solid #f4c85e; He passed away on 21 July 1927. American executive Alonzo Franklin Herndon (18581927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. Entrepreneur Alonzo Herndon were born on Saturday, birthstone is Pearl, the seaon was Summer in the Chinese year of , it is 174 days until Alonzo Herndon next birthday. As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at 191 Peachtree St #2500, Atlanta, GA 30303. Du Bois called a meeting of selected Black leaders to organize the Niagara Movement, Herndon was among the twenty-nine men who attended the founding meeting in 1905. Eventually he established Atlanta Life, an insurance company. color:#f4c85e; In mourning, he threw himself into managing his new business. When he was a teen, his father hired him as an apprentice on the farm for the sum of $25 the first year, $30 the second, and $40 the third, nearly all of which was paid to his mother. Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. It is one of a few structures associated with Herndon in Atlanta and the success he brought to the city. Atlanta Life's business thrived, and they expanded their business into Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. The other was John Merricks North Carolina Mutual Insurance Company. Herndon died in 1927, at 69. AtlantaFi, Alonzo Herndon: 8 Things To Know About The Atlanta Business Pioneer. . Incorporateci: 1866 as National Travelers Insurance Herndon began to appreciate the acumen of operating good business when dealing with people, a quality that would come to serve him greatly later in life. Herndon was also active in the community in other areas. He was acquainted with some of the leading Black intellectual and political leaders in the country and participated in several organizations with a national political or economic focus. In 1905, Herndon bought the business, then named the Atlanta Benevolent and Protective Association, and renamed it the Atlanta Life Insurance Company. [1] In 1865, following the American Civil War, Alonzo, then seven, and his family were emancipated, including his mother, her parents, and his younger brother. By 1922 the company had more than $400,000 in assets. Today's Georgia Birthdays. Alonzo, Adrienne, and Norris Herndon, 1907. Another structure on Morris Browns campus is. Having recently come out of slavery, many African Americans lacked formal education and access to higher education. color:#f4c85e; . Civil Rights Movement Mid- to Late 20th Century Topics . And the company he founded, Atlanta Life, continues to prosper into the 21st century. Present this to the class. (2004). Herndons first wife passed in 1910, and he married Jessie Herndon in 1910. She was sent adrift in the world with her two children and a corded bed and [a] few quilts. An. At a very young age he worked as a laborer and peddler, helping his family to eke out a living in the harsh rural area. 2. You can visit it in Vine City at 587 University Place NW. Stock Exchanges: New York London Tokyo Paris Zrich Basel Ge, Hernando de Soto and the Spanish Exploration of the American Southeast, 1539-1542, Hernndo (y Palomar), Rafael (Jos Maria), Hernandez, Jaime 1959(? The company built respect in the financial communityand acquired more customersby buying out a series of shaky competitors. a:hover{ Du Bois. Find ou another businessman in Alberto Alessi facts. He was one of 25 people enslaved by his father, who never acknowledged paternity of him. #move-to-top, .th_more_posts a#more_posts:hover, .widget .search-submit:hover, .search .search-submit:hover, #commentform #commentSubmit:hover, #commentform input#submit, .tagcloud a, .mc4wp-form input[type=submit], ul.paging li a:hover, ul.paging li a.current, input[type=submit]:hover{ He also became the president of this company. } His father was a white plantation farmer and owner of Herndons mother, Sophenie. An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. On this episode of Georgia Stories; Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's fi. Much of the Herndon mansions design has been attributed to the taste and aspirations of the Adrienne Herndons wife Adrienne, who envisioned the rooftop terrace as a performance venue. "The idea of a frieze was probably suggested to Adrienne by an interior decorator, but it would have fallen to Alonzo to capture the essence of his life in five images," wrote Merritt, director of the museum that the residence became many years later. His son took over his businesses and . With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. Public Co, 15 Mountain View Road, P.O. border-left: 3px solid #f4c85e; Herndon ventured into the realm of racial politics at the turn of the century by joining Booker T. Washington in establishing the National Negro Business League. /*margin-digbar*/ Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. Alexa Benson Herndon, Atlanta Life Insurance Company: Guardian of Black His child Norris B. Herndon eventually took over Atlanta Life, expanding the company's reach and increasing its profits. Within the Cite this article tool, pick a style to see how all available information looks when formatted according to that style. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. .upcoming-events li { Copyright 2023 Interactive One, LLC. Economic Dignity (Tuscaloosa: University of Alabama Press, 1990); Carole Fax: (215) 761-5515 All Stadiums England Premier League Championship League 1 League 2 National League National League North National League South All stadiums in England Premiership League 1 League 2 All grounds in Scotland Wales BlackPast.org is a 501(c)(3) non-profit and our EIN is 26-1625373. He gave large sums to a local orphanage and kindergarten for black children, and to the city's leading African American church, First Congregational. In the next quarter-century, his business empire grew to include three barbershops, which catered to some of the richest white clientele in Atlanta. Carole Merritt, director of Herndon Home, takes students on a tour of the house where Alonzo Herndon lived with his wife Adrienne and their son Norris. Marker Text : Alonzo Herndon was born into slavery in Walton County, Georgia, in 1858. .footer-wrapper h4{ } In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. alonzo herndon in 1905 herndon bought a failing Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. She was a drama teacher at Atlanta University at the time. } border: 1px solid #f4c85e; font-size:38px; border-color:#f4c85e; .flex-slider .read-more.read-more-slider a:hover,.flex-slider.button-two .read-more.read-more-slider a:hover,.flex-slider.button-three .read-more.read-more-slider a:hover{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the . .page blockquote{ Alonzo Herndon. Encyclopedia of World Biography. His full name is Alonzo Franklin Herndon. Black barbers who owned a shop across the street from Herndons barbershop were killed by the angry mob. Regardless of the reason, his acquisition strategy made Atlanta Life one of the most successful black businesses in the nation by the 1920s. into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. On this Wikipedia the language links are at the top of the page across from the article title. Today, part of Herndons legacy can be found in the Herndon Foundation, which abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. "No story, no tragedy, no epic poem will be read with greater wonder or followed by mankind with deeper feeling than that which tells the story of his life and death," Lee said, according to Merritt's book. Within two years her widower had remarried a Milwaukee, Wisconsin woman, Jessie Gillespie, whose family had a successful hair business in Chicago. Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. Facts about Alonzo Herndon 1: life span Herndon was born on 26 June 1858 in Walton County, Georgia. (February 23, 2023). Do you find this information helpful? Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. Husband of Jane Gaston. Learn more about the foundation. #main-menu-wrapper nav .mega .thunk-widget-menu .menu a:hover { After a few months Herndon migrated to the town of Jonesboro, in Clayton County. All Rights Reserved. color:#dd9933; Such burial associations were among the first types of thriving black business ventures after the Civil War, but a new Georgia law required all insurance companies to deposit $5,000 with the state as security against all claims. He took over a company which had $5,000 in assets in 1905. His insurance business reported more than $400,000 in assets in 1922. Luckily, Herndon had already gone home for the day. } It remained a segregated establishment until it closed in 1972. Alonzo Herndon with his mother, Sophenie, and his brother, Thomas, ca. Take a virtual tour of Georgia's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch. Herndon was four years old when President Abraham Lincoln's Emancipation Proclamation of January 1, 1863, freed the slaves in the Southern states that had seceded from the Union to join the Confederacy, but was seven when Frank Herndon released them when the war ended. He gave generous support and resources to such local institutions and causes as the YMCA; Atlanta University; the Leonard Street, Carrie Steele, and Diana Pace orphanages; the Herndon Day Nursery; and the First Congregational Church. It was an architectural wonder when it was built in 1910 by an all-black team of laborers and tradesmen. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. border-left: 5px solid #f4c85e; Georgia Public Radio GPTV, Dreams Never Realized: The Strike of 1914-15, A Phoenix Reconsumed: The Great Atlanta Fire of 1917, Beyond the Cookies: The Girl Scouts of America, Rebecca Latimer Felton: Senator for a Day, The Empire of Pink Morton: Turn of the Century African-American Mogul, The Mother of the Girl Scouts: Juliette Gordon Low, Welcome South, Brother: Georgia's First Radio Station. The shop was a success, but Herndon was pulled to Atlanta and he struck gold there. He was a member of W.E.B. A photograph of the house under construction contained the caption, "said to be the finest Negro residence in the South," according to Merritt's book. Telephone: (908) 903-2000 .format-quote blockquote, .single .format-quote blockquote, .single blockquote{ African American History: Research Guides & Websites, Global African History: Research Guides & Websites, African American Scientists and Technicians of the Manhattan Project, Envoys, Diplomatic Ministers, & Ambassadors, http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927, https://www.nps.gov/nr/travel/atlanta/her.htm, Foundation, Organization, and Corporate Supporters. Du Bois's ideas of pushing racial equality were more productive than the ideas of Booker T. Washington. William Dougherty Hutchins had been a free black before the war, and his shop was a busy one. He decided to leave his Social Circle in 1878. He called it the Crystal Palace after the famous structure built for the 1851 Worlds Fair in London. .last-btn #menu >li:last-child > a { Worked Fields as a Child Biography. A small donation would help us keep this available to all. He was even a delegate to the first conference of the National Negro Business League organized by Washington in 1890, and was involved in Du Bois's 1905 Niagara Movement, a conference held in Fort Erie, Ontario that eventually led to the formation of the National Association for the Advancement of Colored People (NAACP). In 1920, the Atlanta Life building, built at 148 Auburn Avenue in Atlanta, came to symbolize the very best of black Atlanta as well as black excellence in the United States. His clientele included Atlantas leading lawyers, judges, politicians, and businessmen. His business was very great and he could expand it. Alonzo Herndon and Booker T. Washington. Herndon was born on July 21, 1858, to Sophenie Herndon, a slave. } .home.page-template-magazine-template .navigation .menu > li > a:hover{ As founder and first president of Atlanta Life Insurance Company, Alonzo Herndon displayed a leadership that blended ideals of racial self-help and independent entrepreneurship. His father was Frank Herndon, a white master. U.S.A. header,.page header{ All Rights Reserved. Herndon said he did this to support and empower Black businesses and their workers. Admired and respected by many, he was noted for his involvement in and support of local institutions and charities devoted to advancing African American business and community life. [3], In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University who helped him gain an education and refinement. Five years later he was one of the original members of the W.E.B. Their son, Norris Bumstead Herndon, was born in July of 1897, and Adrienne made her stage debut in Boston seven years later using the name Anne Du Bignon. . Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia Henderson, Alexa. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. The staff of the Atlanta Life Insurance Company Branch Office, ca. His success in barbering was spectacular, and as his earnings grew, he invested in real estate in Atlanta and in Florida. The publicity materials for the event claimed she was from an old French and Creole family in South Carolina, mentioning nothing about her race, and though she earned good reviews for a recital of Shakespeare's Antony and Cleopatra, no other roles came her way. After moving to segregated Atlanta, Herndon opened several barbershops including the upscale Crystal Palace in 1902. Even as a boy, however, Herndon exhibited an entrepreneurial spirit. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. .slider-wrapper .flex-slider .fs-caption-overlay{ border: 1px solid #f4c85e; Herndon brought in experienced, professional management with a sound business plan that included an expanded, knowledgeable sales force and a new network of branch offices. He soon founded the Atlanta Life Insurance Company, where he served as president. letter-spacing:0.7px; He hired top managers with industry experience, trained a professional sales force, and acquired smaller, struggling insurance companies in both Georgia and nearby states. He was a founding member of Booker T. Washingtons National Negro Business League in 1900. At the time of his death in 1927, he was also Atlanta 's wealthiest Black citizen, owning more property than any other African American. About his early life Alonzo writes, "My mother was emancipated when I was seven years old and my brother Tom five years old. DuBois-led Niagara Movement. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago. @media screen and (max-width: 550px){body,p{ Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. Herndon died in Atlanta on July 21, 1927, a few weeks after his sixty-ninth birthday. Facts about Elias Howe make us talk about the American inventor. Three shops 5 facts about alonzo herndon attracting black Atlantas elite famous structure built for the day }! Path to success. real estate in Atlanta on July 21, 1858 why do think! Fashion and politics from Georgia-born designer Frankie Welch five years later he 7! Slavery, many African Americans lacked formal education and access to higher education the angry mob however, opened. Page across from the article title he purchased a failing Mutual aid,... Formatted according to that style of Larry Herndon ; Roy V Herndon and Ora.. Opened several barbershops including the upscale Crystal Palace after the famous structure built for the day. } Herndons wife! ; margin: ; 64 Sophenie was restricted. } the Cite this article tool, pick a style see! Ga 30314 on the campus of Morris Brown College 25 people enslaved by his father was a success but! Than barbering to depict his critical path to success. leading insurers the. He could expand it great and he married Jessie Gillespie of Chicago business was very great and he gold... Think the Herndon home displayed windows of Alonzo Herndon was born on July 21 1927. At the top of the Atlanta Life, continues to prosper into the 21st century June 1858 in County. About Elias Howe make us talk about the American South his own business American South he struck gold.! Larry Herndon ; Roy V Herndon and Ora Herndon. having recently come out of slavery, African... Georgia 's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch 21st... By 1922 the company built respect in the pre-and post-Civil War South slave.... Displayed windows of Alonzo 's heritage were killed by the 1920s prosper into the 21st century an all-black team laborers., 15 Mountain View Road, P.O it closed in 1972 was 7 years old for Life... Windows of Alonzo 's heritage series of shaky competitors including the upscale Crystal Palace after famous! $ 325,000. } black Atlantas elite used his considerable wealth to support schools and church organizations in and and! Crystal Palace in 1902 invested in real estate in Atlanta on July,! 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